Describe the modern methods of consumer promotion.

Consumer Promotion Method Consumer promotion methods are those methods of sales promotion which directly induce the consumer to buy the goods. Consumer promotion methods can be implemented at consumer's door-to-door or at middlemen's shops. Following are the main methods of...

Discuss the techniques of sales promotion which are used by a manufacturer to encourage...

The following are the techniques of sales promotion, which are used by a manufacturer or producer to encourage retailers and wholesalers to sell more – (1) Display and Advertising Allowance - Both the wholesaler and the retailer have a heartfelt...

What is Personal Selling? Briefly describe the method of personal selling.

Personal selling is very important in business. In this, there is a face-to-face conversation between the customer and the seller for the sale of goods and the salesman tries to impress the customer and make a sale. Personal selling...

“विज्ञापन पर किया गया व्यय विनियोग है, न कि बर्बादी या अपव्यय ।” इस...

विज्ञापन वर्तमान प्रतिस्पर्द्धा युग में व्यवसाय का एक आवश्यक अंग बन गया है। वस्तुतः युग विज्ञापन का युग है। वर्तमान विज्ञापन शब्द वि + ज्ञापन के योग बना है। ‘वि’ का अर्थ ‘विशेष’ और ‘ज्ञापन’ का अर्थ ‘सूचना देने’ या...

“Wherever we are, advertising is with us.” Explain this statement and describe the...

In fact it is a statement that “Wherever we are, advertisements are with us.” appears to be completely true. The present age is the age of advertising. Without this the progress of trade and industry is not possible. It...

“Marketing is defined as the creation of the utility of time, space and copyright.”...

Marketing Concept Related to Creation The main proponent of this important concept of marketing is Richard Vuskirk. According to the presented concept, marketing includes all those activities which are engaged in generating the utility of space, time and ownership. Place...

“विपणन उपयोगिता को सृजन करती है।” विपणन की प्रकृति एवं क्षेत्र की विवेचना कीजिए।

विपणन का अर्थ एवं परिभाषा (Meaning and Definition of Marketing) आधुनिक समय में ‘विपणन’ शब्द से अधिकांश व्यक्ति परिचित हैं परन्तु ऐसे व्यक्तियों की संख्या बहुत ही कम है जो कि विपणन शब्द का वास्तविक अर्थ जानते हैं। इसके अतिरिक्त...

Give a broad definition of marketing and discuss its importance as a business function.

Meaning and Definition of Marketing Generally, the meaning of marketing is taken from the buying and selling of goods, but marketing experts do not limit its meaning to the purchase and sale of goods, but also considers the activities before...

What is Modern Marketing Concept? Explain the importance of modern marketing concept in...

Meaning and Definition of Marketing Concept The concept of marketing has its origin to find out the role of the customer in the field of business. The ever-increasing importance of the customer in the field of business has given rise...

Explain the meaning of marketing mix and discuss the factors that determine it.

Meaning and Definition of Marketing Mix A marketing manager prepares the marketing program with the help of marketing mix so that the net profit of the firm increases and the customers get maximum satisfaction. Marketing mix refers to the combination of...