Prime Minister Mr. Narendra Modi launched the Make in India Campaign on September 25, 2014. The date of the launch was chosen to be of maxium advantage. Coming right after the successful insertion of Manglyaan-a wholly indigenously built low cost probe into the Martian orbit-the event highlighted India’s success in manufacturing science and technology, and all this at inexpensive costs. It also came just a day a head of the Prime Minister’s maiden us visit. Calculated to enhance India’s attractiveness as an investment destination the launch ceremony was held at the Vigyan Bhavan in New Delhi. 3000 campanies from across 30 countries were invited to attend the launch. Law Minister Mr Ravishankar Prasad and commerce Minister Mr Nirmala Sitharaman were part of the occasion. The campaign called especially the entrepreneurs and the corporates to step and discharge their duties as Indian nationals by first developing India and for investors to endow the country with foreign direct investment make in India is a policy that combines incentives with easy handling of business and a faster redressal machinery. There is no denying that India, a country with demand, demographic dividends and democracy laggin in 142 place in the ease of doing business index is a heartbreaking scenario. Manufacturing currently contributes just over 15% to the national GDP. The aim of this campaign is to grow this to a 25% contribution as seen with other developing nations of Asia.
Personal selling is very important in business. In this, there is a face-to-face conversation between the customer and the seller for the sale of...