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PACKAGING

PACKAGING

What is meant by marketing? Explain the difference between marketing and sales.

Sales Concept The concept of sales has been termed by Philip Kotler as sales-orientation. In this situation, instead of lack of goods, lack of customers was felt. Advertising budgets increased, sales power expanded, branding, packaging and sales promotion became important...

What is consumer behavior? Explain the various methods of assessing consumer behavior.

Meaning and Definition of Consumers Behavior In the present age of complex competition, marketing without studying consumer behavior is unprofitable, as consumer behavior affects the quality and price of the product or service. Consumer behavior refers to the behavior of...

Explain various methods of product modification.

Meaning and Definition of the Product Modification Each product has its own life-cycle, that is, every product must at some point of time reach its degradation state and become obsolete, but every producer wants that the life-cycle of his product...

Define packaging. What is the purpose and function of packaging? Describe the...

Meaning and Definition of Packaging Nowadays packaging is of great importance. For this reason, consumers find goods in the market packed in paper boxes, beautiful shaped vials and tin or plastic boxes. Packaging is the art by which goods are...

MARKETING

“विज्ञापन पर किया गया व्यय विनियोग है, न कि बर्बादी या...

विज्ञापन वर्तमान प्रतिस्पर्द्धा युग में व्यवसाय का एक आवश्यक अंग बन गया है। वस्तुतः युग विज्ञापन का युग है। वर्तमान विज्ञापन शब्द वि + ज्ञापन...

PACKAGING