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What do you understand by marketing ideology? Explain the different concepts of marketing.

Concepts of Marketing Marketing in general terms refers to the buying and selling of goods, but in the present time it is used in a broader sense. It includes both the pre- and post-purchase activities. According to some scholars, in...

What do you mean by marketing strategy or marketing strategy? Briefly describe the...

Meaning and Definition of Marketing Strategy From time to time some new competitors enter the market or some competitors leave the market. Some competitors keep on changing their marketing strategy. In such a situation, there are two options before the...

Write the meaning of consumer behaviour. Describe the various factors affecting consumer behaviour.

Meaning and Definition of Consumers Behavior Consumer behavior refers to the study of purchasing habits, buying tendencies, buying patterns and purchasing motivations of consumers or customers. Therefore, under consumer behavior, the following four things are ascertained that (1) When do consumers...

What is Product Innovation? State the reasons which compel a marketing manager to...

Meaning of Product Innovation Such changes made in a product that completely replace the product and present it in a new form is called product innovation, such as the radio and transistor maker gave birth to television. In other words,...

Explain the concept of product life cycle and its stages.

The object life-cycle is similar to that of human life. Just as human life cannot survive indefinitely, in the same way the life of every thing is also limited and that too cannot be sold indefinitely without making necessary...

Briefly describe the pricing policies to be followed at different stages of the life...

Answer: Different price policies are adopted at different stages of the life cycle of a commodity. Their description is given below. I. Pricing at Presentation Stage Creating a demand for a new commodity by inventing it and bringing it in...

“Wholesale trade is unnecessary between the producer and the consumer.” Discuss.

Ans-Wholesaler is a trader who buys goods in large quantities from the producers and sells them to the retailers in small quantities according to their requirement. So that more and more people of the society can get the opportunity...

What do you understand by retail distribution? What is its importance in the...

Meaning and Definition of Retailer Retail distribution means delivery of goods and services to their end consumers. These end consumers do not buy those goods or services to be sold again in some form, but buy them for use. Hence,...

Explain the different methods of retailing. Which method is popular in India?

Large Scale Retailers In the modern era mass production has started. At present, large scale producers have started taking interest in large scale retail trade. Apart from this some vendors have also started doing retail business on a large scale....

भौतिक वितरण प्रणाली क्या है ? भौतिक वितरण प्रणाली के प्रबन्ध में निर्णय क्षेत्रों...

भौतिक वितरण से आशय एवं परिभाषाएँ (Meaning and Definitions of Physical Distribution) जब एक निर्माता वितरण माध्यम को चुन लेता है और विक्रेताओं की नियुक्ति कर लेता है तो उसके समक्ष एक समस्या यह आती है कि वस्तुओं को...

MARKETING

What do you understand by content control? Discuss its nature,...

Table of Contents Control is a technique of maintaining proper levels of material at minimum cost, through which capital turnover is increased. In fact...

PACKAGING